http://www.hear2.com/2009/03/seth-go...o-seminar.html
Old model – finding customers for our products. New model – finding products for our customers.
Step 1: be brilliant.
Step 2: tell a story.
Step 3: tribe members will spread the word.
Is your future dependent on yesterday holding on just a little bit longer?
Your product possibilities are limited only by your imagination.
Create a culture with rituals, a “secret handshake.” Help your tribe members to connect. You don’t need charisma to do this. Doing it, leading your tribe, will give you charisma.
Stand for something. Have a manifesto. Persuade 10 people. They will spread it. If you can’t persuade 10 people, you don’t have a strong enough message.