Ford Introduces Best-in-Industry Plan to Improve Consumer Confidence, Jump-Start Vehicle Sales
Last update: 3/31/2009 7:00:00 AM
DEARBORN, Mich., March 31, 2009 /PRNewswire-FirstCall via COMTEX/ -- -- Ford will cover payments for up to 12 months on any new Ford, Lincoln or Mercury vehicle if customers lose their jobs
-- 0 percent financing is also offered through Ford Motor Credit on select Ford, Lincoln and Mercury vehicles
-- Ford also is working with its dealers to introduce a local charity support program
Ford Motor Company (F) is introducing the most comprehensive program available to boost consumers' buying confidence and begin rebuilding the American economy with the new Ford Advantage Plan.
The plan gives customers another reason to "Drive One" with payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, 0 percent financing on select vehicles and added local charity support.
"Consumers remain anxious about the economy and their own outlook for the future. We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs," said Ken Czubay, vice president of Sales and Marketing.
"Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn," Czubay said. "Ford and our dealers have always stepped up to take an active lead role in the community, and that's why we are also including a charity element as part of the Ford Advantage Plan."
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