MLB just released their Iphone app. This app let's you listen to all MLB gamesincluding playoffs in 2009. SIRI/XM is paying a fortune for their MLB content , which happens to be non-exclusive. Say what you will about Howard , at least he is exclusive , you can only listen to him on SIRI/XM. This Co. has spent way too much on un-original and non-exclusive content. If they are going to succeed as a content provider , they have to become more original and more exclusive, think HBO with the Sopranos and Sex in the City.