If and when this patent becomes a reality http://www.ceoreportcards.com/2009/0...c-information/ who knows how far away that is, the potential is huge. The ability to have local advertising on satellite radio will be the true nail in the coffin for terrestrial radio. Sirius revenue for 2008 was 2.4 billion. Now imagine sirius was too actually draw over these local advertisers the way clear channel does.
Does any1 know how much clear channel draws in every quarter from advertising? well if siri could successfully take those advertisers that would add quite a bit to siri's revenue, remember right now we are generating 2.4 a year with very little coming from advertising. Now if u add the kind of advertising revenue clear channel gets to siri's revenue maybe a 6 billion share float isn't so bad after all? Then add on top of that a return to massive sub growth with more ways to listen and car sales booming.
Now add on top of that 5 free channels possibly premium channels with commercials added, probably like 3 music channels, a talk channel, and a news channel would be good. These channels would be free and available everywhere the sats can reach, not forgetting the latest patent you could mix national commercials with local commercials to maximize revenue from these 5 channels, While at the same time creating the best advertising you could for the premium service.
The future is really really bright for sirius if u ask me.