Oh yea, this will hit the mainstream and be a huge competitor to Sirius/XM - because the masses will be throwing their Sirius and XM radios in the trash and be running out to buy a new radio that costs $1299 and gladly pay $28 a month for less channels. But what will really bring them in is that "
three-pound antenna that's permanently attached to the car's roof"...
http://www.radioink.com/Article.asp?...990&spid=24698
AT&T CRUISECAST ADDS MTV PROGRAMMING
DALLAS -- January 26, 2009: AT&T Services and RaySat Broadcasting Corp. have completed a deal to offer MTV Networks content through their upcoming in-car audio and video service, CruiseCast. The deal will let CruiseCast offer programming from MTV, Comedy Central, Nickelodeon, and other channels.
"Our recent multiplatform deal with MTVN cements the addition of some of television's most compelling brands on our new AT&T CruiseCast service," said AT&T Services SVP/Content Rob Thun. "We are thrilled to have MTV Networks programming to offer our subscribers."
MTVN EVP/Content Distribution & Marketing Denise Denson said, "Our audiences want fast and full access to our content whether at home or on the go, and AT&T CruiseCast service gives us an exciting new platform to reach even more of our fans when they’re on the road as well."
CruiseCast is set to launch in the spring with 20 audio and 22 video channels, many of them family-oriented. It could ultimately become a competitor to Sirius XM, but at launch, it'll be a more expensive option --
$1,299 for the system and $28 a month -- and it's strictly in-car for now, with a three-pound antenna that's permanently attached to the car's roof.