Originally Posted by
Demian
I suspect that DirecTV subscriber growth might be leveling off a bit now and that most of their subscribers have been exposed to the Sirius/XM content by now. If that is the case, it might be in SIRI's best interest to pull the plug on the deal with DirecTV to fuel subscriber growth - especially if the subscriber growth could generate more revenue than whatever they are presently getting from the current DirecTV deal. Many of DirecTV's subscribers live out in the boondocks and would be prime subscriber targets, as terrestrial radio content and internet access is more scarce...
Or........they could negotiate a new deal with DirecTV that would make the Sirius/XM content a premium service that a DirecTV subscriber would need to add to their package for a fee if they wanted it.
The strategy of getting people hooked and then reeling them in.....