Think about it Tyler. 15 million subs already, 20 million in 2008. This is the AOL of the 90s all over again except this time its a media company with CONTENT. Subscription and Advertising revenue model just like what drove AOL. AOL made an absolutely huge mistake by not signing content. If they had Howard radio and NFL Monday Night Football video broadcast only on AOL instead of TV, they would have become the biggest media company on the planet. Instead they became an internet also ran with no content.