Charles, yeah Im confused too, clearly. I'm throwing out as many thoughts as I can to try to figure it out.
Allow me to explain....
Short term: Mostly I call him second class because I'm pissed, which leads me into thinking this what they want lending to hype.
Long term: I call him Howard successor because it seems so sinister for a long term plan.
Im kind of a futurist, but I also live in the present, I can see a potential path for this current situation. Make us hate him, do reasearch on him, talk about him, request him then love him (and pay for him)