I'm curious of other folks feedback but here is what I consider the past course of action to get the company moving in the right direction.
1.) Contact Microsoft, Sony and Nintendo and work out a deal so that Sirius and XM subscribers can stream internet radio off the consoles like NetFlix and XBOX 360 streams movies.
2.) Television ads promoting the MASSIVE music library that the combined Sirius XM have available and the sheer amount of music channels for specific genre's.
3.) Tell teenagers why a Stiletto 2 is better then an iPod. Instead of paying $.99 per song you pay less and can "Love" and record groups of songs for a monthly subscription. Not only will you capture your favorite tracks but you will be exposed to new ones. - not too mention the fact that Vista & XP users can plug in an SL2 and record those tracks into mp3 files to share.
4.) More and more Sat. Rad. A/V Receivers are coming out with hookups for both brands receivers. Offer packaged discounts with some of these partners. Buy an Pioneer Sat. Rad ready receiver and get a Home Connect Tuner for a discount.
5.) Offer accessory package promotions like the cell phone companies. Buy a receiver and get a dock for a discount.
6.) Create a Consumer Research program that can contribute not only beta testing future equipment but also to provide feedback on other issues that only the company and serious long-time enthusiasts could offer, such as on DRC, formerly Sirius Backstage Forum.
7.) Television ads - aggressively - targeting the younger demographics. A no-brainier if the company markets it's music content properly and more strongly promotes the Internet Radio feature available.
8.) Offer the Premium Internet for free for 3 months to new 1 year or more subscriptions.
9.) Offer 1-year free subscriptions to OEM vehicle installs WITHOUT hiding the cost elsewhere - make it free for real.
10.) Get DirecTV and DISH to promote the music channels they host on the Guide.
11.) Partners. You need more. Period. And we are all sitting here waiting to offer the help that could truly change things. Sirius and XM were MAJOR risk takers when they entered the market. It's time to get that risk taking back.