Im curious why people think Sirius is a good long term investment when you consider the one person responsible for bringing in probably 20-25% of the subscriptions will almost certainly be gone in two years. Then legions will let their subscription expire.
There is Baseball and NFL and Nascar and Oprah aplenty on TV, terrestrial radio, internet ad infinitum.However there is only one way to get Stern and that is probably at least 3-6 million people who probably wouldnt even have the service otherwise.