I was under the impression that the merger consolidation of channels would give them sufficient wiggle room to simulcast programming such as MLB onto Sirius Channels and Howard onto XM channels, so...
SIRIUS XM SATELLITE RADIO FORUM
Type: Posts; User: zcurzan
I was under the impression that the merger consolidation of channels would give them sufficient wiggle room to simulcast programming such as MLB onto Sirius Channels and Howard onto XM channels, so...
But in the long term, (5-10 years) wouldn't it make sense to retire one brand and consolidate it into the other, or rebrand the two together into a entirely new name? It's going to be one service...
As I understand it, XM legally is to be incorporated as a subsidiary under Sirius. Do we know that Sirius will be the name of the combined company? Obviously Sirius has a lot of brand recognition out...