H.B.I - Siri sells itself own ads
How about this for free advertising...play adds to the 3.6 million free trial subscriptions....yes im sure everyone has already thought how the 3.6 million free trial radio are listening, for free, and they will hear the following ads on popular channels BRILLIANT!! free ads to 3.6 million people (and many many more to come!!)
As an example, we are leveraging our roster of high profile, influential hosts in order to market and up-sell to our existing subscriber base with pre-produced on-air spots.
Of course you understand that part of "our" subscriber base is the 3 month and 6 month trials etc.