$347 million in Cash Flow so far this year
As we all know media stocks including Sirius are always valued on the street by EBITDA multiples. So far Sirius has $347 million in adjusted EBITDA in 2009. Mel is projecting $400 million this year and a 20% increase in EBITDA next year.
Now with every quarter so far coming in with over $100 million in EBITDA, Sirius is projecting only about $53 million more in the 4th quarter? I think Mel is low balling the figure. I know Frear said on the call they have a big ad campaign coming out, but this EBITDA number??? It seems low to me.
My guess is they come in over $450 million this year and close to $600 mil in EBITDA in 2010.
My target Market Cap is 20 times $600 million or $12 Billion.