For the upgraded higher bit rate.......
You can get the lower bit rate internet stream from SIRI for free too if you are a subscriber BTW...
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I'm pretty sure they are counting the 6 month subs that are paid and would guess that they contribute a substantial portion of the churn.
BTW: I have 5 subs. One for me, one for my wife, one as a christmas gift to my brother, one for my business that my four employees and I listen to while working and one which I have lent to a down-and-out friend who got a unit for X-mas and just gave it back. I am lending to another to (hopefully) snag another convert. After that I'll use it in my office or home someplace.
Your a very generous man...Good Luck & prosperity to you!