SIRI's deal with DirecTV...
I was curious about what kind of deal that SIRI has with DirecTV....
How much does DirecTV pay SIRI to provide them with their content? What are the metrics involved? Is it per DirecTV subscriber or is it a flat fee? When is the contract with them up for renewal? Is there a possibility that SIRI could be able to negotiate a more favorable deal with them - now that Sirus and Xm have merged? If SIRI was to pull the plug on the deal with DirecTV, how many DirecTV subscribers might become Sirius/XM subscribers? How many DirecTV subscribers are getting the SIRI content for free with their DirecTV subscription and what percentage of them could be expected to become Sirius/XM subscribers if the service was turned off? It seems like there could be a surge to subscriber growth if they did this, but would it make up for the revenue lost from DirecTV?
Inquiring minds want to know........