Today at LeWeb, the largest Internet event in the world, Deezer, the world’s leading music streaming service, has announced plans to become the first true global provider of streaming music with detailed plans of service in over 200 counties.
Deezer will roll out in a number of new territories every week starting 8th December, 2011 to reach an impressive 200 countries by June 2012. Some key dates:
- December 8th, 2011: Ireland, The Netherlands
- December 31st, 2011: Greater Europe: (45 countries)
- January 31st, 2012: Canada and Latin America (38 countries)
- February 28th, 2012: Australasia and Africa (41 countries)
- June 30th, 2012 : Rest of the world (81 countries)
Ironically, Deezer has chosen not to focus on the USA and Japan, which represent 25% of global music consumption, due to market saturation and low growth forecasts. The United states has several choices in audio entertainment that include terrestrial radio, satellite radio via Sirius XM, along with streaming services like Pandora, MOG, Slacker, and Spotify.
Deezer has coordinated with Facebook and will offer best-of-class service to hundreds of millions of Facebook users who currently have no access to legal online music. In effect, Deezer will now be available to 75% of the global music market. The company sees this as a music and cultural revolution.
In order to ensure success with this roll-out, Deezer will concentrate on strong local distribution and a localized adaptation of the service. The company will adapt pricing in twelve languages, deal in 13 currencies, and create 30 independent editorial zones. Deezer will be announcing 10 new telco deals that mimic the deals already struck with Orange in France, Everything Everywhere (Orange) in the UK, and Belgacom in Belgium.
Deezer’s partnership with Facebook will certainly help get the word out. For the first time ever, artists will be able to spontaneously share, on a worldwide basis, their new songs, tastes and playlists with their fans without needing promotional videos. Artists will then be able to refocus their relationships with their fans towards music, rather than relying on gimmicks (eg: games, contests, etc.). Deezer’s Editorial teams will also allow artists to actively promote their songs on the service itself.
To celebrate this launch, Deezer, in association with Orange and Facebook, is pleased to consumers a special concert by The Ting Ting, who will play, as a world exclusive, a taster of songs from their new album to be released in 2012. You can enjoy it on deezer.com on December 8th at 9:30PM GMT.
What makes Deezer different?
Deezer is a 100% web-based solution, instantly accessible with no need to download any software. This allows consumers to listen to music not only on an unlimited basis on a computer (“Premium” offers), but also on any device – ie. smartphones, tablets… -, whether connected or not (“Premium+” offers), with a preliminary Free Trial period. Deezer is simple, intuitive and responds to fans’ needs to discover, listen to, organize and share all the music they love. Deezer has already reached 1.4 million paying subscribers and has established major partnerships with global players such as Facebook, Orange, Belgacom and Everything Everywhere as part of its international roll-out.
What this news demonstrates is the true flexibility offered on the Internet platform. While such aggressive growth is impressive, the coordination efforts, costs, and business model may well see some substantial challenges.