Comments on: Channel Changes A Positive For Investors

By: Mike

Mike — Thu, 01 Jan 2009 23:40:58 +0000

This new channel line up sucked. Geronimo said it right earlier. Sirius is like the titanic sinking, very slowly. Also, I hate bpm, bring The Beat back. BPM=Bad Programming Move. Hate you mel and hate you jon.

By: walter

walter — Thu, 20 Nov 2008 16:00:42 +0000

How much longer can you say siri long. It would take a 1000% increase for the luckiest owner to break even. They have no money, leadership or business plan. walter long island ny

By: Newman

Newman — Thu, 20 Nov 2008 01:46:46 +0000

GetItStraight: Reread your post, not sure if you were talking about Sirius ad revenue or advertising in general, but the above post hits both points either way.

By: Newman

Newman — Thu, 20 Nov 2008 01:45:48 +0000

GetItStraight writes:
“All current metrics are showing that advertising is not increasing. It’s actually doing quite the opposite. Many retail analysts are expecting the trend to continue for the forseeable future.”

The problem with your post is that 1) Best of Both just started at the begining of October (which is Q4) and the channel changes just happened this past week (Also Q4). Of course the metrics that were just released show declining ad revenue at this time, but NOW in Q4, they may start to improve because of these two changes. I say MAY, because it may take a quarter or 2 for Sirius to sell bigger name advertisers (Best Buy, WalMart, McDonalds, etc) on the concept.

As you state, ad sales in general will be abysmal for the next 6-12 months, but as Brandon is pointing out (and I am trying to help strengthen the case), advertisers are hurting this year and are going to try to have a decent Q4. They dedicate a certain amount to advertising every year, generally divided by quarter or shopping season. The Christmas season is the most heavily advertized season, and even if ad dollars do decrease, they will certainly be better for the quarter than previous quarters. As Brandon states, they are going to be looking for the most influential and wide spread advertising available, and next to TV, Satellite Radio would certainly fit that bill. I think Ad revenues surprise for Q4.

By: Socalrunningfool

Socalrunningfool — Thu, 20 Nov 2008 01:44:20 +0000

Geronimo.

Thanks.

Socal

By: imromo24

imromo24 — Thu, 20 Nov 2008 01:36:13 +0000

Hip Hop Nation is not censored, listening right now and yep its dirty like I like it.

By: geronimo

geronimo — Thu, 20 Nov 2008 00:37:12 +0000

Brandon,
Regarding “Channel Changes A Positive for Investors?” Have you bumped your fucking head or are you a party to the scandal that appears to be taking place here. Have you been stranded on a deserted island for the last 3 months. “This pig is tanking and you continue to pump this POS? Give me a break. What’s your take in this to keep on pumping sunshine up everyone’s ass. Well, there it is, I said it and I don’t think I’m alone in thinking this eithe. It’s time you came clean.

By: Kent

Kent — Thu, 20 Nov 2008 00:10:53 +0000

16 cents??

By: Brandon Matthews

Brandon Matthews — Wed, 19 Nov 2008 21:56:39 +0000

Media stocks and advertisers do well in poor economic environments. I recently wrote an article that explained my position. A business without a sign, is a sign of no business. More money is put into the most effective advertising mediums in a poor economy because competition for discretionary dollars intensifies.

By: vaporgold

vaporgold — Wed, 19 Nov 2008 21:55:08 +0000

I only listen to a few channels that were not effected.

I am really surprised at the heat they are getting over this.

Since I don’t know, Is it really that bad?

If it was that is the last thing this company needs at this time, to piss off subscribers.

imho

vaporgold