Sirius XM Gets Serious About Baseball
In a move that is perhaps the boldest statement yet that Sirius XM (NASDAQ:SIRI) is going to get serious about their Internet radio offerings, the company has announced a massive expansion of the number of channels offered on Sirius XM Internet Radio. This good news may seem wonderful for baseball fans, but investors should appreciate it just as much. Sirius XM is taking exclusive, or near exclusive content to their Internet Radio service making it perhaps even more robust that the satellite radio offerings.
I have long carried the mantra that Sirius XM needed to develop their Internet radio business into something compelling. It has always been my opinion that the potential on the Internet side of their business did not have some of the restrictions that the satellite based side of Sirius XM has had. If you think about it there is only a certain amount of content that can be delivered within the bandwidth of spectrum Sirius XM has, while the options on the I.P. side are without limits.
Today Sirius XM, the Official Internet Radio Partner of MLB.com, announced that it will launch on a new expanded suite of 30 play-by-play channels dedicated to streaming the official radio broadcasts of every MLB team on the Sirius XM Internet Radio App and online.
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