Friday readers were treated to a bit of news regarding SiriusXM’s new personalized Radio feature known as MyControl or MySXM. I have spent a good chunk of the weekend putting the service through its paces and have developed my own take on the service. There is a lot of ground to cover here and I thought it best to break up my review into a few components. There is the concept, the technical, and the impact on the equity. I have covered the impact on the equity in an article published on Seeking Alpha. This piece will stick to the concept with another article about the interface to follow.
MySXM – The Concept
The concept with the new MySXM is brilliant. While it may seem simple, the product is actually quite complex. Think of MySXM as individual filters applied to already expertly curated channels and you can begin to visualize what this revolutionary concept actually does. Lets take artist Taylor Swift as an example. She is a little bit country and a little bit pop. From a country standpoint she is not likely to appear on Willies Roadhouse channel, but could be a regular on The Highway. Meanwhile she would not appear on a 90′s channel, but would appear on Sirius Hits 1.