Today Sirius announced that veteran NFL broadcaster and Super Bowl winning head Coach John Madden will return for his fourth season as a commentator on Sirius NFL Radio, channel 124.

Throughout the 2007 NFL season, Madden will join fellow Sirius hosts Adam Schein and Gil Brandt every Sunday on The Stadium Tailgate Show, which airs Sundays from 9am - 12pm ET. Madden will also appear every Friday and Monday throughout the season on The Afternoon Blitz, the talk show hosted by Schein, Solomon Wilcots and Jim Miller that airs weekdays from 3 - 7 pm ET exclusively on Sirius NFL Radio.

I think a more fitting channel for the living legend king of babble would probably Raw Dog but I will take any opportunity I can to listen to his famous mind boggling one liners.

To win in this league, you have to score more points than the other team. –John Madden

Sirius Satellite Radio is set to broadcast comprehensive coverage of the 2007 NFL draft live from its Radio City Hall headquarters in New York City.

Tune in to Sirius NFL channel 124, for extensive start to finish coverage of all 32 NFL teams through all seven rounds with SIRIUS expert analysis. Starting at 11 am on the 28th right up until the final pick on the 29th you will get live announcements of every selection accompanied by the commentary of Randy Cross, Gil Brandt, Pat Kirwan, Tim Ryan, Jim Miller, Adam Schein and Bryan McGovern.

In addition to the picks and commentary, you will also hear interviews from top draft picks, players around the country, and team reactions from coaches and general managers.

I personally will be listening just to hear who the genius that is Bill Belichick will be selecting in the first couple of rounds, just so I can curse him now and praise him later when his mind numbing, head scratching pick becomes a force in the league by his sophomore year. Don’t hate me because I am a Patriots supporter…I am no fair-weather fan. Since my childhood I have been right by their side watching every game, including their ass handing, 46-10 Super Bowl XX defeat.

Back in February we talked about the new fan’s choice that allows NASCAR fans to vote for their favorite driver to be featured on Ch. 140 each race day. Who would have thought that when this great new feature was released that Ricky Rudd, a driver that is currently ranked 29th, would win the fan’s choice every single week?

I did a little digging around and what I have come to find out is that “Granny” over at the Ricky Rudd forums has started a grassroots campaign to get all of the forum members to go vote for Ricky on the Sirius website. The only problem I have with this is that admittedly 75% of the people voting do not even subscribe to Sirius.

This is a calling to all other drivers, its time to get your faithful army of fans together and get up into that fan’s choice spot. I don’t have enough readers in the young stages of this blog but, if I did I would surely get some people together, in true Sanjaya fashion just to get anyone but Ricky into that #10 slot.

For the third year in a row SIRIUS will be broadcasting the play-by-play of more than 350 pro and college teams, and will be the exclusive satellite radio provider of every game of the 2007 NCAA(R) Division I Men’s Basketball Championship.

The games will air on SIRIUS channels 119, 122, 125 and 126. Host Steve Torre will be broadcasting coverage on these channels, providing scores and highlights during game breaks and directing listeners to the other games around the dial.

Check out the Sirius website for your copy of the NCAA tournament bracket with all of the game times and Sirius channel information.

Well fans the first “fans choice” poll has been closed and the winner is … Ricky Rudd. Over 10,000 votes were cast on the driver2crew page and Ricky walked away with the win with 18% of the votes and will be the 10th and final driver featured at the Daytona 500. To tune in and listen to Mr. Rudd’s in-car audio and his crew chat, tune in to channel 140 this Sunday, February 18.

For this weekend’s Daytona 500, SIRIUS subscribers can hear the following:

channel 128 - Live race call provided by Motor Racing Network
channel 122 - Jimmie Johnson
channel 126 - Tony Stewart
channel 125 - Dale Earnhardt Jr.
channel 121 - Jeff Gordon
channel 114 - Kasey Kahne
channel 119 - Kevin Harvick
channel 130 - Matt Kenseth
channel 147 - Jeff Burton
channel 144 - Denny Hamlin
channel 140 - Ricky Rudd (Fan’s Choice)

Sirius has set up a new program that will allow fans to vote online to determine which driver’s in-car audio will air on SIRIUS additional channels. This new feature will add even more fan interaction to a new set of channels that is already overflowing with it.

Prior to every NASCAR NEXTEL Cup Series race, fans will be able to log on to the driver feed section of Sirius.com and vote for their favorite driver. The driver with the most votes will have his in-car audio broadcast on the “Fan’s Choice” channel, which will air on SIRIUS channel 140 during that weekend’s NASCAR NEXTEL Cup Series race. Sirius is really going out of their way to give their fans what they want.

Just incase you haven’t heard, the new nascar.com website wants to make sure you know that they are on Sirius Satellite Radio. See for yourself as the screenshot below shows that every single ad slot available on the NASCAR website is now taken by SIRIUS. I know the move is huge but, this seems like a bit of overkill. What kind of die hard, dizzy from watching cars going in circles, redneck doesn’t know that they have to switch from XM to SIRIUS at this point?

I personally don’t see any reason why my fellow red blooded Americans wouldn’t have their butts parked in a chair at some super bowl party watching and waiting for another possible nipple slip. If you can’t make it to a TV or maybe don’t have any friends there is still hope for all you loyal Sirius subscribers. Sirius will air an expanded lineup of live play by play broadcasts of Super Bowl XLI. Sirius will offer ten different game calls in seven languages, including both local radio broadcasts and the national CBS Radio Sports broadcast.

* 123 - Chicago Bears team broadcast
* 124 - Westwood One/CBS Radio Sports broadcast
* 125 - Indianapolis Colts team broadcast
* 107 - NHK Japan broadcast (Japanese)
* 110 - France 2 broadcast (French)
* 119 - SMG broadcast (Mandarin Chinese)
* 130 - ARD broadcast (German)
* 143 - NTV + Russia broadcast (Russian)
* 147 - Canal + Spain broadcast (Spanish-Spain)
* 181 - Westwood One Spanish broadcast (Spanish-Latin America)

This is what makes Sirius so damn cool. The extended channel line up lets you hear the Super Bowl in a nice hometown bias point of view or your native tongue.

SIRIUS Satellite Radio recently announced that they will present live radio coverage of NASCAR races starting in 2007, making listeners feel like they are on top of their favorite team’s pit box on race day. The plan is that SIRIUS will be dedicating 10 channels to exclusively cover the actual pit crew and drivers in car communications. You will be able to hear the actual microphone chatter and strategies the teams use on race day. I am not a fan of NASCAR myself but this sounds like it could be some real fun. What do these guys actually say to each other that you can’t hear live on television? Will it be truly uncensored like the rest of Sirius’s programming? If so we might be in for some real rowdy red neck fun.

The National Basketball Association and SIRIUS Satellite Radio, announced today a new exclusive programming lineup on NBA Radio on SIRIUS, channel 127, the first 24/7, year-round radio channel devoted to the NBA. The new lineup will be a “slam dunk” with daily talk shows from Hall of Famer Rick Barry, Kenny “The Jet” Smith, Ian Eagle, Frank Isola, Rich Ackerman and others. On top of featuring over 1000 regular season games, they will also broadcast every game of the NBA Playoffs and The Finals.

Official live game coverage begins Tuesday, Oct. 31, when the defending NBA Champions Miami Heat host the Chicago Bulls at 8pm Eastern.