Promotions

Hertz has been delivering satellite radio to car rental customers for years. Those that are renting a car can easily add satellite radio to their subscription so as not to miss the world class content that only Sirius XM can deliver. The option has been quite popular with existing subscribers, and has even helped expose non-subscribers to get a taste of what satellite radio is all about.

Today, I received an email from Hertz with a special free offer of free Sirius or XM on your next rental. Here are the details:

Get Two Free Days of SIRIUS XM Radio!

Hertz is proud to offer SIRIUS® or XM® Radio in many vehicles. With over 130 channels, SIRIUS|XM brings you more of what you love.

Now through December 31, 2009, you can enjoy two free days of SIRIUS or XM service on a minimum three-day rental of a SIRIUS- or XM-equipped vehicle, using PC# 138692.

Include SIRIUS|XM in your Hertz #1 Club Gold® Profile and you can enjoy over 130 channels, including the most commercial-free music, all your favorite sports, news, talk and entertainment. Everything Worth Listening To Is On SIRIUS|XM!

Please refer to PC# 138692 when booking your SIRIUS|XM reservation with Hertz at 1-800-CAR-GOLD (227-4653). Book now as rates are subject to change without notice.

SIRIUS and XM Radio are available in over 50 Hertz locations in the continental U.S. Subject to availability and limited to vehicles in the 48 contiguous United States and D.C. SIRIUS or XM Radio is available for an additional fee of US$5.00 per day or US$20.00 per week (5 to 7 days) plus tax.

The promotion is a great way for Sirius XM to expose their service to potential new subscribers. This promotion comes at a perfect time, as the holidays see a lot of people traveling. Not all car rental companies offer satellite radio as an option, but there are indeed several who do. As a frequent renter, I have seen many satellite radio equipped cars. Offering some free service is a strategy that Sirius Xm should strive to adopt across the rental car segment.

She is a teen sensation with a number one song and now Sirius XM subscribers now have a chance to win two tickets to one of her shows in Miami. Miley Cyrus has a popular show on Disney, and two tickets would be the ultimate prize for your teenage kids.

Want the best of both worlds? Picture yourself relaxing in warm weather and then going to see your favorite artist perform! Sirius XM is giving away a trip for two to Miami Beach to see Miley Cyrus perform her last concert in the USA in 2009 before she kicks off her European tour! Don’t catch your breath just yet…you will also get to meet Miley! So what are you waiting for? Get your flip flops and camera ready and enter below for your chance to win this cool prize! Now that’s the best of both worlds!

Visit the Sirius Hit’s 1 page on Sirius.com for entry

This year Sirius XM has really rolled out the red carpet for Fathers Day with some of their biggest deals yet. So, what more reason do you need to finally get Dad a gift he will truly thank you for? Can you honestly think of a better way to get more value for your money on Fathers Day?

Now is the time and Sirius XM is the perfect gift so, do yourself a favor and put a smile on the old mans face this year.

Not a big fan of Dad? Lucky for you, Sirius XM doesn’t judge, there is nothing about this promotion that says you can’t go ahead and just treat yourself to a new piece of hardware anyway.

All orders over $50, for today only, will include FREE shipping that is guaranteed to get your gift there on time.

• Save $30 on a Starmate 5 with car kit
• Save $55 on a Sportster 5 with car kit
• Save $100 on a Stiletto2 radio with car or home kit
• Save $149 on an Xmp3 radio with home and car kit
• Save $90 on the MiRGE Interoperable Radio with car kit

Whether you like him or hate him, one truism exists about Howard Stern. He is popular and likely the biggest draw in satellite radio. Bearing that in mind, Sirius XM radio has rolled out a promotion that will give the subscribers to the XM side of the service a taste of Howard for free from May 18th through May 25th.

It is a great idea, and one that promises to help XM’s subscriber base experience the content available on Sirius. Howard is typically available to XM subscribers through a “BEST OF SIRIUS” package that comes at a cost of about $4 per month.

The company recently announced that roughly 500,000 XM subscribers buy the “BEST OF SIRIUS” Package. This is in contrast to about 200,000 Sirius Subscribers who pay $4 extra to receive the “BEST OF XM” deal. It will be interesting to see how these numbers balance out in future quarters. In my opinion, the biggest differentiators between the tow “BEST OF” packages is Howard Stern, and it appears that the company will capitalize on that.

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If you are still shopping for the holiday season, Sirius XM has a little something to help out in these tough economic times. For any purchases from now until Christmas you can use the promo code “Radio10” to receive 10% off anything in the store. They will also throw in free shipping for any orders of $49.99 and over.

It should also be noted that today and today only you can get your hand on the Stiletto 2 with a free home or car kit for only $249 which, for those of you who are mathematically challenged, is $130 off their regular price. This special offer is only good until 11:59 EST tonight… sorry about the 4 hours notice.

More and more information is coming out about Black Friday, the day after Thanksgiving when throngs of people wait in line all night to get a chance at some superb deals. With the economy the way it is this year, it will be interesting to see exactly what the consumer response is. So far, satellite radio is not a huge part of Black Friday, but here is the latest from Best Buy, Radio Shack, and Sears.

Best Buy

• Sirius XM Xpress with three month subscription – $59.99

Radio Shack

• SIRIUS SUB-2X Dock & Play Boombox – $49.99
• SiriusXM Stratus Dock & Player + Car Kit – $19.99

Sears

• Sirius Stratus Radio w/Car Kit – $24.99
• Sirius Starmate 4-Radio w/Cat Kit – $89.99

Position: Long SIRI.

Over the years, Sirius and XM both have had special pricing for Family Plan (second) subscriptions. For $6.99 per month, the second subscription allows users to get satellite radio in another car, or in their home. XM had gotten the Family plan to a point where it represented between 20% and 25% of their subscriber base. Sirius had been hovering around the 13% threshold.

In the past, XM had been very aggressive in pursuing the Family Plan subscribers, and it made great sense. While the ARPU was lower, it was an easy sell, because the subscriber obviously already was in love with the concept of satellite radio. XM’s earlier push made sense because they were getting a lot of in dash OEM subscriptions, where Sirius was behind the curve in the OEM channel, and thus many Sirius subscribers had retail units which could easily be transported from car to home.

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XM satellite Radio started a Pass-It-On campaign today by sending out emails to subscribers to encourage them to share XM with family and friends.

If you refer someone to XM, that person can get great deals on hardware (up to 65% off), and you will receive a $20 Visa gift card for each person you refer that subscribes. The program in similar to promotions from both Sirius and XM in the past.

So, if you are an XM subscriber and know someone that should have XM, go ahead and share what you know. Refer 8 people and you have just paid for an entire year of XM.

Position – Long XM