Toyota Adds 3 Month Sirius XM Promotion For Certified Pre-Owned Cars
As each month passes the number of satellite radio equipped cars increases. The used car segment is one of the key factors moving forward for Sirius XM (NASDAQ:SIRI) to continue their growth story.
The benefit for Sirius XM is that the costs of installing the radio were previously absorbed. The used car, and Certified Pre-Owned (CPO) car segment gives Sirius XM the upside of getting at least some revenue out of a radio that has already been paid for.
Late last year I indicated used cars were getting to a tipping point where the numbers start to become significant to the Sirius XM metrics moving forward. With enough inventory marketing and making deals in the used car segment begins to make more sense than ever. I had also noted, it was my opinion, the company would announce deals in this sector about once per month throughout 2012. So far this has rung true.
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