Sirius XM and Ford are working together to promote satellite radio above and beyond what has typically been done in the past. For all satellite radio equipped 2011 vehicles the consumer can opt in to receive not only Sirius Everything, but the Best Of XM as well. A typical promotional subscription from Ford gives users… → Read More
Auto incentives over the last few months have helped boost auto sales figures, and by extension, have helped Sirius XM Radio (SIRI) garner promotional subscribers at a pace that should outperform the Q1 subscriber tally of over 170,000 new subs. The incentive war between automakers has slowed a bit this month, but overall the deals… → Read More
Chrysler has joined GM and Ford by reporting impressive year-over-year gains. The U.S. maker sold 104,819 units representing a 33% gain over last year and 9,000 more units than sold last month. With Chrysler’s numbers now in, the market us awaiting Toyota, Honda, and Nissan to gauge where total sales will come in. Chrysler’s satellite… → Read More
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Ford has released their May 2010 auto sales, and the news us good fir SIRI. The U.S. automaker saw sales jump 22% over a year ago and 32,000 more units sold in May than in April. Ford’s sales were 196,912 units, slightly less than GM. Ford also announced that Q2 production was being increased by… → Read More
GM has kicked off what will be a busy day of auto sales data. The automaker reported May sales of 222,822 units, up 17% from last year and 39,000 units more than last month. This is positive news because GM represents between 19% and 24% of the market. GM reported that a big contributor was… → Read More
Satellite Radio growth rests with gaining new subscribers. Gaining new subscribers is tied directly to the automobile (OEM) channel. It is through new cars that Sirius XM exposes consumers to their service. Roughly 60% of new cars sold are equipped with either Sirius or XM. Edmunds has come out with a preliminary forecast for May… → Read More
Over the last few weeks I highlighted news that Hertz was making a move on Dollar Thrifty, and how that move could benefit Sirius XM because of the revenue generation Sirius XM gets from Hertz on Sirius equipped cars in their rental fleet. Now, it turns out the Avis Budget was angling to make a… → Read More
Auto Sales in March were stellar compared to a year ago, but still way down from the peak only a few years ago. April sales were not quite as good as March, but the sector did seem to show stability. May sales should continue the stability trend. As we here at SiriusBuzz projected, Toyota’s mis-steps… → Read More
Last week general Motors announced that General Motors brought on Joel Ewanick as their chief marketing guru. The move is substantial because Ewanick was essentially lured away from one of the fastest growing brands in America. Ewanick was in charge of the marketing surge for Hyundai before being stolen away by Nissan in March. GM… → Read More
It is now official. Toyota slipped to Ford in the sales category in the month of April. Earlier this month, I had project this scenario happening, and it did just that. Toyota joins other manufacturers in releasing their numbers, and the news demonstrates further stability in the sector. Toyota sold 157,439 units in April. Toyota… → Read More