SiriusXM and Volvo Make Traffic and Weather Service A 4 Year Deal

12-19 volvoSiriusXM and Volvo Cars of North America have announced that Volvo customers will automatically receive a 4-year subscription to SiriusXM Traffic and weather information when purchasing any new Model Year 2015.5 vehicle equipped with the latest generation of Volvo Sensus Connect, Volvo’s connected car platform.  The new deal could help SiriusXM in developing services beyond satellite radio.  Terms of the deal, and whether or not SiriusXM receives revenue from Volvo were not disclosed.

SiriusXM has offered these types of additional services for quite some time, though consumer traction has been slow to adopt.  The services have gained much more traction as a “value add” service through car makers.  In terms of the size and scope of this deal, Volvo sold 61,000 vehicles in 2013 and thus far in 2014 has sold 51,000.  Not all Volvo’s will have this system installed.

Volvo offers consumers a 6 month trial subscription in cars equipped with satellite radio.  Stay Tuned!

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SiriusXM and Ford Go Beyond Satellite Radio

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SiriusXM Ramps Up Used Car Initiative With AutoManager

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SiriusXM And Nissan Extend Deal

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SiriusXM Sweetens the Deal for New Car Buyers

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SiriusXM Launches Service Lane — 2 Months of Free Radio for Responsible Car Owners

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SiriusXM To Buy Agero for $530 Million

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SiriusXM Just Got More Expensive In Tesla… BUT

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BMW Customers Score One Year of Free SiriusXM Satellite Service

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