Partnerships

Sirius XM Radio (SIRI) and Volkswagen of America, Inc. have announced that customers who purchase 2013 model year vehicles equipped with RNS 510 and RNS 850 navigation systems will receive a 4-year subscription to Sirius XM Traffic, providing access to traffic speed and flow information along with accident information to assist drivers in routing around… → Read More

The day has finally come when we officially know which automaker would be the first to add Satellite Radio 2.0 to the line-up.  While close followers of satellite radio have known about Chrysler and the 2.0 initiative for some time, it was not until this past week that a press release officially unveiled the move…. → Read More

Consumers looking to purchase a used car through leading auto dealer, AutoNation, will now be offered the added bonus of a three month trial Sirius XM subscription. There are a couple of stipulations, the car must be equipped with a factory installed Sirius XM receiver and the vehicle must be purchased from a “participating AutoNation… → Read More

Sirius XM Radio (NASDAQ:SIRI) and Subaru of America have announced a new deal that will make satellite radio and option on all models and standard on some.  Subaru’s highest trim levels of the  Legacy and Outback will come standard with Sirius XM.  The deal includes a four month promotional subscription for consumers that buy a… → Read More

The fact that satellite radio comes installed in many GM cars is not anything new.  GM was among the first car manufacturers to include satellite radio installations and promotional subscriptions in cars, and there are perhaps more GM cars with satellite radios in them than any other brand.  The relationship has been good for both… → Read More

Sirius XM Radio (NASDAQ: SIRI) and Hyundai Motor America announced today they have reached a deal that will give consumers across the United States a 3-month introductory subscription to XM when they purchase Hyundai Certified Pre-Owned vehicles factory equipped with XM satellite radio. “Hyundai drivers have come to expect high quality, reliability and safety across… → Read More

Fiat, the company that has bolstered the Chrysler brand over the past two tears, and may garner an even bigger stake is launching in the United States, and is among the newest partners of Sirius XM in the automotive channel. While news of the Fiats U.S. launch has been subdued, and quiet, the company does… → Read More

It may take rockets to get Sirius XM’s (NASDAQ:SIRI) satellites into space, but it does not take a rocket scientist to know that positive events in the auto sector bode well for the satellite radio provider. Earlier this week I wrote about how timing is everything, and that positive auto sales news combined with good… → Read More

January 2011 presented the largest Seasonally Adjusted Annualized Rate (SAAR) seen in the auto sector for quite some time. While the 819,000 is absolute sales may seem low, it was actually stellar for what is typically the weakest month of the year with a SAAR of 12.5 million. Analysts began to feel safe in projecting… → Read More