Sirius XM Proves That They Have Insulation From Bad Economy And Can Even Propsper In It

At first blush many people think that satellite radio is a luxury. The concept of paying for radio seems to be something foreign to them, and should not be included in their monthly budget. However, satellite radio has seemed to gain traction despite a bad economy. No, it isn’t on the “needs list” the way a phone is, but people seem to want the service even in these poor economic times.

In their second quarter report Sirius XM was able to report that they increased subscribers by nearly 600,000, lowered churn by 10% to 1.8% per month, increased the take rate, and increased the Average Revenue Per User (ARPU), all while maintaining a flat Subscriber Acquisition Cost per gross addition. The company has accomplished all of this in a poor economy. What does all of this mean? It means that satellite radio is gaining traction with users and not only are people hesitant to give it up, but Sirius XM is proving so valuable that new people are coming on board each day. In simple terms Sirius XM is adding more people at a flat cost while also getting more money per subscriber. That is a recipe for growth and success.

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Sirius XM Closes Above $1.00 On Volume

It is almost as if Sirius XM is in a tennis match with the net being the $1.00 mark. Time and time again over the past month the equity has bounced within a range of $0.90 to $1.00 with neither the bulls or the bears being able to gain an advantage or even take this game to match point.

The trading range has many people frustrated, but there are some who love this type of action. The traders hop in and out of this equity with moves as little as a penny, and the continuous volley plays right into their hands. The real question on the table is when one side will gain momentum, and take this tennis match outside the lines.

From a technical standpoint we also have a mixed bag. One day the signals say buy, and the next it seems like a sell. One thing is certain here. It will take something big to move the equity one way or the other. The trend is not up or down. The trend is virtually sideways and within a range of plus or minus 10%.

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Satellite Radio News Show #68 Tonight At 9:00 PM EST

Joins SiriusBuzz’s Spencer Osborne tonight for his latest radio show discussing all of the news surrounding satellite radio. satellite Radio News is a weekly radio show designed and broadcast for the purpose of keeping satellite radio fans and investors informed with the latest news and information in the sector.

You can listen live, join the chat room, or even call in by dialing 347-945-7995.

Satellite Radio News Show #68

Position – Long Sirius XM Radio

Liberty Media To Host Q2 Conference Call Today at 9:30 AM EST

Liberty Media (LINTA) will host their Q2 conference call at 9:30 AM EST. Liberty controls a 40% stake in Sirius XM via preferred shares in its tracking stock LCAPA. The company has a contract in place which prevents them from taking a position in Sirius XM larger than 49.9% until next spring. After that, the company can make a tender offer for Sirius XM.

Over the past several months there have been several times where people speculated that Liberty was going to make a move on Sirius XM or convert some of their shares. The likelihood of that is quite slim. Their preferred share stake can not be diluted. If they were to convert they would not have such protection. In addition, there are tax implications at stake, and John Malone, Liberty’s CEO, is known for structuring and maneuvering deals that are tax friendly or even tax free.

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August Auto Incentives Look Positive For Consumers – SIRI Should Benefit As Well

This year, while the debate rages on about whether the auto channel is recovering, one thing is clear. The car companies that offer incentives to consumers are managing better comparisons than those that aren’t. August looks to be a good month for incentives once again as automakers are trying to make some room for the new model year. These incentives should be enough to deliver an August with over 1 million in sales. For Sirius XM investors, this is great news. July’s 1.05 million is in the bag, and a repeat of that in August sets up a third quarter that can deliver a lot of gross subscribers to the table for Sirius XM.

Each month SiriusBuzz exclusively outlines incentives in the auto channel so that satellite radio investors can gauge early on which OEM partners are likely to boost sales. It also gives an indication as to the mix of subscribers satellite radio will get. So far incentives for August include all of the heavy hitters in sales volume, which is what Sirius XM investors want to see:

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Understanding Internet Radio Royalties

There has been plenty of discussion lately about the viability of an Internet Radio business model and whether or not it is viable and scalable. Here at SiriusBuzz, I believe that Internet Radio is a competitor to not only Sirius XM Satellite Radio, but their Internet radio service as well. Yes, the royalties on Internet radio are higher, but the royalties are not as high as many people seem to think.

In 2007 the Royalty board passed royalty rates that were so high that it threatened the existance of Internet Radio providers such as Pandora and Slacker. The royalties were a huge burden and the news sent services scrambling to adjust their business models in order to survive. For some this meant charging fees, for other it meant beating the bushes to try to find more advertisers. It was a dynamic that clearly was oppressive to anyone that wanted to stream music over the Internet.

While the record companies do want money, the money will not flow if the music dies off. Instead what was needed was a relationship that was workable to both sides, and in July of 2009 a new deal was struck. That new deal makes Internet Radio a viable business that can continue to operate and thus pay royalties.

In simple terms companies such as Slacker and Pandora now had a structure that was livable. These companies must pay 25% of revenue or a scaled royalty per-song/per-listener, whichever is greater. The percentage of revenue is easy to digest. The per-song/per-listener is a bit more complex. The new deal went retroactive to 2006 and established a rate of $0.0008 cents per-song/per-listener. It scales to $0.0014 per-song/per-listener in 2015.
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Internet Radio’s Aupeo Strikes OEM Deal In Europe

The concept of Internet radio in the car still seems far away to some, but it is closer than many think. With the integration of smart phones to the car, the Internet has essentially become connected. We can all debate the quality of the signal, drop-outs, speed of the connection, and royalty rates, but at the end of the day things are happening in this sector and new deals continue to be struck.

The latest is a German start-up Internet radio offering called Aupeo. Like Pandora, Aupeo has stock channels and allows for the creation of custom channels. Aupeo recently announced a deal with Mini, a product of the BMW brand. The service will not be standard, but is an option with a price tag of just over $300. The service works with a specialized iPhone app branded by Mini, and includes four Mini playlist channels exclusive to Mini car owners.

Last month we wrote about Orange, a cell company in France, cutting an exclusive mobile music deal with Deezer, another internet radio offering. While these deals are across the pond and not here, it is clear that things Internet radio continues to gain traction, especially in the absence of satellite radio as we see in Europe.

Some may argue that deals in Europe have nothing to do with Sirius XM Radio. Sirius XM is known as a satellite service, but they also have an Internet offering over the Internet known as Sirius XM Internet Radio. In a very long range situation, there could be a day where Sirius XM expands to other markets either via satellite or Internet. In another scenerio, Sirius XM as well as investors of Sirius XM can monitor these developments to see how much traction they gain and how popular they are. This is the reason we here at SiriusBuzz monitor what is happening on competing platforms not just nationally, but globally as well.

Position – Long Sirius XM Radio

Sirius XM Q2 Analyst Round-Up

The analyst reports have come in at a fast and furious pace today, and we have condensed the information into a one post round-up. Most analysts were positive on the call. Some upgraded sentiment, others price, and some maintained their current stances.

BGB Securities – Murray Arenson

BGB analyst Murray Arenson updated his model, and went through the trouble of building an additional three distinct models for Sirius XM going forward. The result was a MAINTAIN on their current price target of $1.35.

FORECAST AND BALANCE SHEET UPDATE
We have updated our forecast, which was already higher than the company’s previous guidance. Our new projections are adjusted marginally, still higher than the guidance but to a lesser degree. Our new forecast calls for revenue of $2.84 billion in reve-nue, $602 million in adjusted EBITDA, and $161 million in FCF. Our previous forecast called for $2.83 billion, $610 million, and $145 million respectively. We are assuming 11.5 million in auto sales for the year. During the quarter, Sirius called its $114 million of XM 10% Senior PIK Notes. Long-term debt is now $2.7 billion (leverage ratio down to 4.6x), with only $230 million due between now and 2013 when approximately $1.8 billion matures.

VALUATION
In terms of multiples, shares of SIRI are currently trading at an enterprise value of 15.4x our FY10E EBITDA, and 14.2x our FY11E EBITDA. However, Sirius also has approximately $8 billion in net operating losses. When we subtract the value of the tax shield from the current enterprise value, we see shares of SIRI trading at multiples of 12.1x and 11.1x our respective EBITDA forecasts for FY10 and FY11. We looked at Sirius’s valuation on a per subscriber basis, taking into account the SAC necessary to maintain long-term growth. We also incorporate the value of the company’s net operating loss carryforwards (after looking at free cash flow on a fully taxed basis). We apply a value of $440 per subscriber and arrive at an implied price in line with our $1.35 target.

Janco Partners – Martin Pyykkonen

The analyst reiterated their buy and $1.40 Price Target. Their target as based on 14x their 2011 EBITDA estimate of $646 million their model includes a 6.4 billion diluted share count to reflect Liberty Media’s stake in SIRI. The analyst sees 2010 EBITDA at $585 million EBITDA for full year.

Janco noted strong strong execution in 2Q10 stating that SIRI’s 2Q10 results were largely driven by the company’s fundamental execution in generating subscriber growth, tightly managing operating expenses and further delivering on merger benefits vis a vis XM – all against the backdrop of a tepid economic recovery at best.

JP Morgan – Lev Polinsky, CFA

JP Morgan remains NEUTRAL on Sirius XM. Polinsky notes that Sirius XM reported 2Q results ahead of expectations and that the company appears to be executing well on all aspects of the story. The main question in Polinsky’s is the equity valuation, and therefore they reiterate neutral.

JP Morgan is raising full-year estimates. They now expect F’10 EBITDA of $610M, up 32% Y/Y and ahead of the company’s $575M guidance, which they view as conservative. JP Morgan expects SIRI to add nearly 1.3M
subscribers in 2010, and surpass the 20M subscriber mark by year-end.

RBC Capital – David Bank

The analyst rates SIRI as SECTOR PERFORM with a $1.00 price target. Bank feels that the Q2 results met with his expectations. The main concerns for Bank are tied to valuation. They note the continued solid execution, but valuation keeps them on the sideline.

“improving environment for auto sales continues to drive top-line performance while churn and conversion rates are holding steady despite higher gross additions. Near-term, profitability should lag due to SAC ramp ahead of gross additions, but that will likely “even out” over time. “2.0″ product initiatives could alleviate some longer-term competitive landscape concerns we have, but we await further clarity on what 2.0 will actually be. At the end of the day, a 15x+ 2010E EV/EBITDA multiple leaves limited room for upside relative to media peer universe.”

Barrington – James Goss CFA

Goss maintains an OUTPERFORM rating and a price target of $1.25. To Goss it seems clear that whatever level is achieved by SIRI, the EBITDA generation is unlikely to be significantly impacted over the balance of 2010. In fact, if sub count growth in the final months of 2010 is very strong, associated SAC costs will likely pose a challenge to EBITDA levels. Management further noted that the process of automotive manufacturers rebuilding their auto fleets could cause
overall SAC costs to rise in the second half.

Lazard Capital – Barton Crockett

Lazard has a BUY rating on Sirius XM with a target price of $1.35. Crockett noted that Sirius XM upped 2010 revenue guidance, saying that it will “approach” $2.8B, versus former guidance for “approximately” $2.75B. Free cash flow guidance was upped to “approach” $150M vs. former guidance to “exceed” $100M. Adj. EBITDA guidance for approximately $575M was unchanged. This might mark the only pushback on the report – hiked revenue guidance, but no change to adj. EBITDA, and is why we give the report an A- instead of an A+.

Downside risk according to Lazard is slowing car sales and Internet Radio competition.

Morgan Stanley – David Gober CFA

No change in rating from Gober. After completing the Sirius/ XM merger, a refinancing of its balance sheet, and weathering the recent recession, Sirius XM has emerged as a more stable company with several key opportunities. However, the company will likely continue to experience volatility in its share price as its ultimate free cash flow outlook becomes clearer. We remain Not-Rated as we
believe that equity values will continue to be highly volatile due to relatively high leverage and still relatively small free cash flow.

Miller Tabak – David Joyce

Joyce caries a BUY rating on Sirius XM with a Short Term Target of $1.25, and a Long Term target of $1.45.

The company had previously increased its net subscriber addition guidance for 2010 to +1.1 mm (Tabak is at +1.184 mm, back-half weighted), but SIRI is increasing financial guidance now closer to their estimates: revenue should approach $2.8 bn of revenue, up from $2.7 bn (Tabak is at $2.800 bn), and $575 mm of adjusted income from operations, up from $550 mm (Tabak is at $584 mm of ‘10E OIBDA).