Howard Stern

It was a bit over six years ago when The King Of All Media signed a blockbuster deal with Sirius Satellite Radio. At that time, the economy was on good footing and Sirius and XM were competing for content deals as if their companies depended on it. Stern negotiated a $500 million deal that brought two channels worth of content including Scott Ferrall, Bubba The Love Sponge, and more. The move was an instant success for Sirius, and delivered subscriber records for the next year while Stern wrapped up his contract with terrestrial radio.

The five year deal is set to expire at the end of this year and the question on everyone’s mind is whether or not Stern will sign a new deal. A lot has transpired since the original deal. The economy is not in good shape, Sirius and XM have merged, and the competitive landscape looks much more different now than it did years ago. With all of that being said, I think Stern will sign again with satellite radio. Now the question is what that will mean.

Sterns second coming will deliver stability to Sirius XM, and has a real potential to once again deliver subscriber numbers that will boost the company to levels that should pass 20 million with ease and by a healthy margin. By signing with satellite again, Stern will be giving his confirmation that the medium is here to stay, and all seeds of doubt about the viability of satellite radio. It is one thing for an upstart company to sign a talent like Stern once, it is a more significant event to sign him to a second deal. When that happens it will tell all of the detractors left that satellite radio is not only here to stay, but can keep and even bring in the type of content that differentiates satellite from any other media company.

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George Takei, the part time announcer for Howard Stern and pitch man for Sharp televisions will rejoin the Howard Stern show all this week. Whenever George joins the line-up the shows are always quite interesting as stories unfold, and George offers his opinion on the show happening since his last visit.

Takei, perhaps most famous for his role on Star Trek, takes on a personality that only Howard could bring out each time he comes onto the show. George is outspoken on gay rights issues, and while people who do not typically listen to Stern may think the match of Takei and Stern is odd, it is always great radio that fans often look forward to.

Tune in to Howard 100 all week to catch some great shows.

Position – Long Sirius XM

Fat Drunk and Stupid is the only way to go through the week. At least that is how The Howard Stern Show is promoting a special week of content while the crew enjoys some vacation. Yes, Stern, Gary, Robin, Fred and the others on vacation this week, but like always, they have left some great content for fans to enjoy.

Introducing Wasted Week. A week-long toast to some of the most wasted moments in Stern Show history. Featuring Sam Kinison, Jeff The Drunk, Henry Hill, Hank The Angry Drunken Dwarf and the “Drunk Show” from the MTV Video Music Awards, and much much more. All of the action kicks off Monday with the following historic moments on the docket:
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The National Radio hall of Fame has announced their nominations for 2010. Included on the list, as he is every year, is Sirius XM’s Howard Stern. Stern has been nominated many years, but as yet has never been inducted into the Hall of Fame. Amazingly, the one radio individual who has changed and even defined the medium has never received the final nod. That’s right, Howard stern is not an honored member of the national Radio Broadcasting Hall of Fame.

Stern expressed his opinion on the matter on his May 26th radio show.Stern essentially said that the fact that he is not already in the Hall of Fame is a clear demonstration that there is something severely wrong with the organization. He is 100% correct. He should have been included years ago. Over the years Stern has had impressive numbers in every category. He brought an edge to radio and pushed limits many of his peers were afraid to do. Stern created a fun show that people could relate to, and has demonstrated a consistency that bears credit. Keep tabs on this issue here on SiriusBuzz.com.

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Sirius XM Radio has made huge strides over the past year. They have moved to generating subscribers again, refinanced debt to better rates, started cleaning up the balance sheet, regained NASDAQ Listing requirements, avoided a forced reverse split, and are on the verge of getting added to the Russel Indexes. Throughout these trying times, Sirius XM’s Howard Stern has remained a constant, delivering his radio show the way it was meant to be heard. His mission is simply to deliver the best entertainment show on radio.

The interesting thing about Howard Stern is how dynamic he is. Yes, his antics are not the favorites of some, but his show is far more than just antics. The show is about every day life the way we all live it. If you have never heard Stern you are missing out on a brand of Howard that is better than ever. I would not go so far as to say that Stern mellowed with age. A more proper description would like fine scotch. Stern has “smoothed” with age. In fact, he is better now than he ever has been, and even he knows that, like scotch, the best is yet to come. If nothing else, Stern hates to disappoint. Stern is still edgy, but most of the edgier antics are now part of the staff. The best Stern content comes from his insight into people, what they want to know, and what type of entertainment is relevant for the moment. Some of the best interviews I have ever heard came from Stern. He is a master that is getting better with each interview.

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Howard Stern spent the weekend in California supporting wife Beth O as she continues the promotion of her book. Of course, while there, Stern was rubbing elbows with the Hollywood elite. For Stern fans this means top notch guests are likely to appear on the show over the coming weeks.

It didn’t take long to start because tomorrow the Howard Stern Show will feature Ashton Kutcher. This is sure to be radio gold and well promoted because Kutcher is the ultimate champion of social media with nearly 5 million followers on Twitter. Hopefully those 5 million followers will get a Tweet mentioning Stern as well as Sirius XM.

Tune into Stern on Howard 101.

Position – Long Sirius XM

Beth O Stern is well known to Howard Stern Fans. After all, she is Howard’s wife. She is also well known in television circles and as the official spokesperson for North Shore Animal League America. Her new book titled Oh My Dog was released only two days ago, and surprisingly has not been a huge subject on the Stern Show. That fact that Beth co-authored a book has come up, but Stern seems to want to avoid the subject, and understandably so. Stern has never been one to hawk merchandise and shamelessly promote. While he is fully supportive of his wife, it seems he wants her to enjoy success because she is talented, not because she is the wife of Howard Stern.

Beth’s book already has a huge number of reviews on Amazon. As one could predict, it is a virtual flame war, with many comments coming from people that have not even read the book yet. The comments are divided, and it seems more like a message board flame war than people actually discussing the merits of the book. All in all people seem obsessed with the allegation that Howard and Beth’s dog is walked by a professional walker, and seem dis-satisfied with the NSAL as a charity.

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The Late Show With David Letterman has been a staple in late night television for years. Howard Stern has been a frequent guest, and whenever that happens, Letterman’s ratings go sky high. Will Beth O, Sterns wife, carry the same magic? Stern’s wife Beth has participated in the Howard Stern Show frequently, and is well known to Stern fans. She recently penned a book, and is active with the North Shore Rescue League.

Tune into CBS tonight to catch all of the action.

Position – Long Sirius XM Radio