Google Radio To Use Audio Ads – Internet in 5 Million Cars By 2015
It is a subject that has been in the news for quite some time, yet satellite radio fans and sites seem to ignore the news. In my experience one thing that no one should ever do is ignore Google. The company is a giant, has a bankroll bigger than many nations, and does not often fail at something they attempt to do. In news today it was speculated that the Google streaming music service will use audio ads.
MediaPost has been following the subject closely, and their latest information about audio ads for Google’s Streaming to Android Smart Phones is yet another aspect of the service that makes it a potential to many audio entertainment services. MediaPost mentioned that a service like the one speculated for Google will compete not only with iTunes, but services such as Pandora. What audio entertainment fans should realize here is that Google does not tend to do things only part way. I would anticipate a full service offering that will compete with everything out there.
In addition to this news it is also being reported that Internet will be in 5 million cars by 2015. Analysts Frost and Sullivan note that, “Brought-in apps such as Internet radio are the latest developments in the automotive apps and services market. There is a gradual shift in the United States and Europe from embedded telematics to hybrid connected telematics in terms of allowing features to run from a smartphone inside the car. Within this hybrid connected space, vehicle manufacturers have enough traction to allow Internet radio apps to run inside the car from the smartphone and control it using vehicle Human Machine Interface (HMI).”
In an interesting move that could have an impact on any music service globally, Google seems to be taking enough of an interest in music that they have brought on board music licensing attorney Elizabet Moody. In a story released by Billboards Antony Bruno, it is stated that Moody has been brought on board to spearhead negotiations with the record labels.



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