It has been a couple of weeks since it was announced that Bubba The Love Sponge had turned down the deal offered to him by Sirius XM and yet, as recent as yesterday, Howard made a point of saying that he was still in talks trying to make a deal happen. The question is, why?
Since leaving his afternoon slot on Howard 101, Bubba has signed a contract to broadcast an uncensored version of his radio show with Radioio.com. Considering the limited number of hours in a day, this means the only thing Howard could be fighting for is the rebroadcast of Bubba's current terrestrial radio show.
Howard makes a point to remind us on a weekly basis just how great his show and this company is now that he has uncensored freedom so, why does he fight to tie a rehashed, watered down, terrestrial radio feed to his Howard 101 name?