Preliminary auto sales estimates are beginning to flow in and the news presents a mixed bag for Sirius XM. Overall sales are anticipated to be lower than July. That is the bad news. The good news is that the number should be high enough to keep SIRI ahead of the pace required for the company guidance.
Edmunds is calling for flat sales. JD Power sees 2010 sales being 11.6 million, down from their previous estimate if 11.7 million. At this point SAAR is projected to be 11.8 million.
Some analysts seem to be giving weight to languages in GMs IPO proposal that speaks of risks associated with poor sales. In my opinion the GM risk statement is boiler plate language typical of such IPOs.
While August will be slower than July, the sales are still well within the monthly average that delivered 583,000 subscribers in Q2. Another fact not being discussed is inventory levels is that inventory is at a 7 month low.
Position - Long Sirius XM Radio