This year, while the debate rages on about whether the auto channel is recovering, one thing is clear. The car companies that offer incentives to consumers are managing better comparisons than those that aren't. August looks to be a good month for incentives once again as automakers are trying to make some room for the new model year. These incentives should be enough to deliver an August with over 1 million in sales. For Sirius XM investors, this is great news. July's 1.05 million is in the bag, and a repeat of that in August sets up a third quarter that can deliver a lot of gross subscribers to the table for Sirius XM.
Each month SiriusBuzz exclusively outlines incentives in the auto channel so that satellite radio investors can gauge early on which OEM partners are likely to boost sales. It also gives an indication as to the mix of subscribers satellite radio will get. So far incentives for August include all of the heavy hitters in sales volume, which is what Sirius XM investors want to see:
GM incentives August 2010
Up to $5,000 cash back and 0% financing on many 2010 models. Up to $1,500 on some 2011 models.
BMW incentives August 2010
0.9% to 3.9% financing for up to 36 months. Up to $4,500 cash back on some models. Hidden dealer incentives of up to $12,500.
Chrysler, Dodge incentives August 2010
Cash rebates up to $4,000 on most models. 0% financing up to 72 months. Hidden dealer incentives of up to $5,000.
Ford incentives August 2010
0% financing on most models. Rebates as high as $5,000 on some 2010 models.
Honda incentives August 2010
0.9% to 2.9% financing on some models. Hidden dealer incentives of up to $2,500 on some 2010 models
Toyota incentives August 2010
0% to 3.9% financing on most models, rebates as high as $2,000 depending on region. Hidden dealer incentives up to $4,000 on some models.
Nissan incentives August 2010
0 - 4.9% financing on some 2010 models. Up to $5,000 rebates on some models.
Hyundai and Kia incentives August 2010
Up to $2,500 cash rebate on some 2010 models. 0.9% - 4.9% financing on 2010 models.
Mercedes Benz incentives August 2010
1.9% financing for up to 36 months on some models.
What we see here are some incentives that appear even more aggressive than last month. These incentives are very likely to be combined with advertising campaigns that could be much more substantial than last year. Last year August represented the beginning of the Cash For Clunkers campaign. This means year over year comparisons will be a bit harder this month. OEMs do not like to report that sales are down. Look for some big pushes as August comes to a close.
While it is still early, I look for August to deliver in the neighborhood of the 1 million in sales that SIRI investors have come to watch for.
Position - Long Sirius XM Radio