Ashton Kutcher Visits With Howard Stern
Howard Stern spent the weekend in California supporting wife Beth O as she continues the promotion of her book. Of course, while there, Stern was rubbing elbows with the Hollywood elite. For Stern fans this means top notch guests are likely to appear on the show over the coming weeks.
It didn’t take long to start because tomorrow the Howard Stern Show will feature Ashton Kutcher. This is sure to be radio gold and well promoted because Kutcher is the ultimate champion of social media with nearly 5 million followers on Twitter. Hopefully those 5 million followers will get a Tweet mentioning Stern as well as Sirius XM.
Tune into Stern on Howard 101.
Position – Long Sirius XM
I heard next earnings report Sirius is reporting Revenue, EBITDA, Free Cash Flow and Tweets. ROFL
There is a also new valuation metric that analysts are working. It’s called Spencer’s tweets per share.
LOL….I figured you would like this…
Now you can’t complain too much. The article covers Howard….and getting a tweet that goes out to 5,000,000 people is not bad either.
I cover it all. Business, content, and even social media!
It,s called, keeping up with the times.The ability to send five million fans a message that tells them what show you’re going to be on,is huge.
It’s called advertising on a free medium that the whole world advertises and has unlimited amount of users. Inconsequential.
Advertise on the SuperBowl and are one of a select few who are reaching a mass audience. Get on a tweet that goes to 5 million people, that 3 may actually read is advertising to a fragmented audience where every single company in the world is doing the same thing (Facebook and Twitter). It is the most watered down type of advertisng you can get. That’s one of the big reasons it is free. Believe me, Twitter and Facebook in fact are trying like hell to monetize “Tweets”. It won’t be easy.
The problem is Spencer is writing about a medium he doesn’t understand. Keep up with the times and realize how social media works. To companies it is very similar to free internet banner advertising. Nothing more.
I am writing about something I don’t understand? I understand it quite well
1. The whole world does not advertise on these networks. Companies that are up with the times.
2. They Don,t advertise because it is free. They advertise because it is free and effective. In the case if Facebook, the ads there are bit free.
3. Social media is now part of the fabric of America. That is all you really need to know.
Please forgive the typo’s. I am on my phone. Companies go to social media because people are there. You want to be where the people are.
Social media works because it is a network. Networks make things happen. To ignore that us foolish.
“To companies it is very similar to free internet banner advertising. Nothing more.”
Wrong. Facebook and Twitter are opt-in.
“Social media works because it is a network.”
Did Social Media work with Classmates.com? Did Social Media work with Live Journal? Did Social Media Work with MySpace? Where are they now?
Do Facebook and Twitter make money? What’s the ROI on a Tweet about Sirius? It remains to be seen if anybody can get social media to work as a business or have their “business” thrive over any length of time.
Whether they make money i not material. I am not asking sirius XM to go into the business. I am asking them to take advantage of it. Facebook is monetized. It is all about exposure, community, value, retention, etc. Sirius XM should not ignore this. It is all about impressions
“It is all about impressions”
Isn’t internet banner all about impressions?
“It is all about exposure, community, value, retention, etc.”
Wasn’t Myspace all about exposure and community? What happened to it?
I again ask you what is the ROI for Sirius on a Tweet? Give me some numbers.
You keep mentioning retention. I would like to meet one person that was retained by Sirius as a customer because of a Facebook page? Do you know one? Have you met any? I would be absolutely shocked if there was one pesron in this world that was thinking of leaving Sirius but changed their mind because of a Tweet or because they saw Sirius’ Facebook page.
Give me the Sirius retention numbers due to Facebook.
“Isn’t internet banner all about impressions?”
No
“I again ask you what is the ROI for Sirius on a Tweet? Give me some numbers.”
Just because you cannot easily measure it doesn’t mean there is not an ROI. Can you give me the ROI on a Sirius XM Billboard ad? Does that mean that it didn’t add to the brand awareness or the bottom line? I am sure Sirius XM knows. Hopefully they are tracking their traffic from social media from landing to conversion.
@muscle13 – you are a knob, dude. its called ad revenue – you douche.
and classmates.com didn’t work, because the website blew. live journal? whats that? myspace is for white trash – they have your account all set up, putz!
What does Facebook and Twitter making money have to do with companies using them to drive their brand and sales? Totally irrelevant.
Did MySpace drive Sirius sales? Will it ever now that is forgotten?
You guys are the experts of social media and technology. You say I know nothing about it. Since you are the experts—-
What is the ROI on Sirius Tweets and their Facebook page. Give me numbers. How many subs have specifically subcribed to Sirius because of Facebook and Twitter? How many subs have they retained due to social media sites?
Silly me, I was under the impression that people pay for radio content, not for Tweets.
If it truly is so important Give Me The Numbers…….
“Did MySpace drive Sirius sales? Will it ever now that is forgotten?”
It did and still does. Its very centered around bands, models, and comedians now and it does quite well to drive sales to concerts/tour dates.
“What is the ROI on Sirius Tweets and their Facebook page. Give me numbers.”
Sirius XM has those numbers, unless they share them no one will know. Again, just because you are asking for something that we can’t provide does not make it so. Again, ask Taylor from Tssradio if tweets are driving sales at his website (if he tracks it).
I have heard Spencer say on the radio show the term ABSOLUTELY 5000 times. It is VERY IMPORTANT he says. It is IMPERATIVE!
It is so important that you can’t point to one person who stayed with Sirius because of Facebook?
You guys are making it more than it is. It is not value added as Spencer loves to say unless you consider a Sirius banner ad as value added to a Sub. It is advertising! That is all that it is. It’s nothing earth shattering. Facebook isn’t even strong advertising or you could measure ROI. And I don’t see any numbers from you guys at all.
I am more concerned with new subs and sales of products then the added value but, I am sure the added value is there. The sense of community and the ability to be heard (or the illusions of being heard) is important to some people.
We get it, you don’t like Facebook or Twitter, I am not a HUGE fan either, that said, people are using it.
Yes Charles, billboard ads are very measurable and have set prices according to market size.
But we are talking about Facebook and Twitter Tweets which are free with no barrier to entry at all. The whole world is on it. Everybody company in the world uses it. Its about the most fragmented media in the world. It’s effect is negligible.
I would love to read numbers. I doubt I will ever see one from you guys. BUT IT’S SO IMPORTANT!!!! 🙂 There was MySpace There was FaceBook there was Twitter and there will be a million more that follow. Nature of the net.
Take care guys. Sirius upped its guidance today. Tweet Tweet!
“Yes Charles, billboard ads are very measurable and have set prices according to market size.”
So? I said give me real numbers. I want the real numbers for Sirius XM. Using your logic, you not being able to provide them means that they don’t exist.
“But we are talking about Facebook and Twitter Tweets which are free with no barrier to entry at all.”
The fact that Facebook and Twitter are free is again, irrelevant.
“I would love to read numbers. I doubt I will ever see one from you guys”
Again, because Sirius XM is not making those numbers available. That said, there are other case studies out there which show the increased traffic to websites because of social media. Sites like techcrunch receive millions of visitors per day and a few months ago they wrote an article about how twitter and facebook send more traffic to their website now then Google searches themselves.
“There was MySpace There was FaceBook there was Twitter and there will be a million more that follow. Nature of the net.”
Exactly. Social media never goes away, it just evolves. Just like Search did back when altavista was the #1 search engine. Now its Google but search itself did not go away. BTW, this is what Facebook and Twitter are looking to become IMHO… look for them to become more search engine like and monetizing that way in the future. They will have the most real time information and the ability to index better/faster then anyone else.
The more people that hear of and read about Sirius, the more it is branded in their head and the higher possibility they will get the service or keep it to stay part of a community.
It is extremely important, so I’m not understanding why Muscle is so bent out of shape over this.
Me neither, its very strange.
Simple –
I am picking up from Spencer’s words that he believes a community on the internet is part of the value-add for a Sirius subscriber. Much like a cell phone app is a value add.
It isn’t. It is advertising. That’s all it is. I happen to love Twitter and have used it extensively for a couple of years now. My wife absolutely adores Facebook. I think both services are FANTASTIC!
I also know a fad when I see it. And I do know what radio is. This ain’t radio. It’s not why people subscribe. Spencer is 100% wrong in his theories on social media.
Muscle says: “By the way I have been following AltNation on Twitter for years. http://twitter.com/altnation Being a alt rock fanatic I go crazy when I miss a weekly Alt18 countdown. Abslolutely beserk. And Twitter keeps me up to date with every song i missed”
Now Muscle says: “I am picking up from Spencer’s words that he believes a community on the internet is part of the value-add for a Sirius subscriber. Much like a cell phone app is a value add. It isn’t. It is advertising. That’s all it is.”
So, for those following along, it adds no value at all to Muscle, its just advertising… except when the other Muscle goes absolutely berserk and has to go to the altnation twitter feed when he misses something.
I do not use Twitter just for Sirius. And if Howard left Sirius I would not think twice about leaving Sirius.
Twitter is fun. I love it for blogs and Alt Nation. It did not make me subscribe to Sirius. It won’t keep me subscribed. A tweet does not influence my subscription at all.
Howard influences my decision. Content is King. Twitter is frivolous fun. Yes I go berserk with it. It has ZERO to do with whether I keep Sirius. I challenge anybody to FIND EVEN ONE PERSON that says the main reason for their Sirius subscription is Facebook or Twitter. It is really a ludicrous debate because we all know it isn’t why people subscribe or stay with Sirius.
“I do not use Twitter just for Sirius. And if Howard left Sirius I would not think twice about leaving Sirius.”
SO? You said it added no value. Now you are saying it wouldn’t keep you subscribed. It’s ADDED value, added value doesn’t have to keep you subscribed. Added value makes you happy, it makes you say nice things about company (not you).
What is ludicrous is how your argument flip flops around.
Sirius XM’s facebook page grabs hundreds of responses for each and everything they post. That is unusual. People are obviously using the social aspect of the offering for something, otherwise they would say nothing. Just because something seems trivial to you does not make it so for everyone. I know I talk up Netflix to everyone I know because they constantly make me feel warm and fuzzy about our relationship. That is a unique and important thing to me, hence, I spread the word offering up my guerrilla marketing which is far more effective then any billboard ad. I would say 80% of the people I have told to try it, have in fact tried it (all are still subscribed). I am sure there are people out there doing the same thing for Sirius XM and I am positive that some are doing it via facebook in twitter… even if it unknowingly. Someone simply posts something like “damn Howard Stern is funny as hell today. Interview with [celebrity x] was awesome.” and that could just be the straw that breaks the camels back for someone to try the service. Its not some stranger, it could be your best friend, or your brother, or some colleague whos opinion you value more then an ad in the newspaper.
“SO? You said it added no value. Now you are saying it wouldn’t keep you subscribed. It’s ADDED value, added value doesn’t have to keep you subscribed. Added value makes you happy, it makes you say nice things about company (not you).
What is ludicrous is how your argument flip flops around”
The conversation has become meaningless. We are playing games.
I do not consider anything that I wouldn’t pay a dime for to be added value. I like the clock feature on my Stilleto. I have used it on the beach when I forget my cellphone. I don’t consider it to be added value. I wouldn’t pay an extra dime for it. I pay for Howard!
People subscribe to Sirius for what they can listen to. That’s radio. Everybody knows that. Radio ain’t rocket science!
I gotta go watch my damn Mets! I hope they don’t lose again 🙁
I am not playing games at all. I wouldn’t take this much time of my day to address an issue for the sake of game.
“I do not consider anything that I wouldn’t pay a dime for to be added value.”
So because you wouldnt pay for it, that makes it not added value? Maybe for you but there are billions of other people in the world. My girl has a Sirius XM subscription and NEVER uses the internet feed which is a free added value. By your logic, because she wouldn’t pay a dime for it, it is not added value? Again, we get it, you don’t care about social media, the problem is, the world is bigger than just you.
Check out the new Pandora facebook app and then take a look at the spike in the number of users. Why? Because the app tells all your friends what you are doing with Pandora and what you are listening to. Is social media adding to the Sirius XM bottom line? Not as much as it should be!
“Again, we get it, you don’t care about social media, the problem is, the world is bigger than just you.”
Circles and Games
I love Social Media. I LOVE IT. Can you understand that? I have used Twitter more than most anyone I know
I don’t listen to Twitter on Sat Radio. It is not radio. I don’t subscribe to sat radio because of it. I don’t stay with sat radio because of it. AND NEITHER DOES ANYBODY ELSE.
People Subscribe to sat radio because of what is on sat radio. Period. If There were 10 million tweets about how great sat radio is and Howard leaves, 2 million subs leave with him. Why? Because people will pay for Howard (content) not for Spencer’s community group hug!
Is radio rocket science? No. You know it. I know it Everybody knows it – People listen to what is ON THE RADIO. That is the only thing they will pay to listen to – RADIO CONTENT. They don’t listen because Twitter and Facebook says LISTEN. Good Night!
Mel said it! Shakespeare said it! “The Play Is The Thing”
“I love Social Media. I LOVE IT. Can you understand that? I have used Twitter more than most anyone I know”
I get it. You LOVE IT but, see no value in it for companies. I would assume because you don’t follow any companies. If you do, then you must see value in it. Even if you don’t, you still have to understand that other people actually opt in to follow their favorite brands.
“I don’t listen to Twitter on Sat Radio. It is not radio.”
Irrelevant. I don’t rent movies on Twitter its not a movie rental website, I get them through Netflix. Why did I sign up for Netflix? One of my colleagues mentioned a free 1 month trial to me (through xbox). I have been a subscriber ever since with no intention of leaving anytime soon.
“I don’t subscribe to sat radio because of it. I don’t stay with sat radio because of it. AND NEITHER DOES ANYBODY ELSE.”
Prove it. There are plenty of other companies and websites out there that post the added value and even ad agencies that broker sponsored tweets. I would assume that because this is common knowledge than the burden is on you to prove to us that it works for other companies but not Sirius XM.
“Is radio rocket science? No. You know it. I know it Everybody knows it – People listen to what is ON THE RADIO.”
Irrelevant but, clearly your favorite saying.
Sxminvestor – You say what Spencer says – It is “extremely important”
I think Howard is extremely important. I think Howard brought millions of subs to Sirius. How many people do you know that say they subscribed to Sirius because of Facebook?
It is not Extremely Important. It is simple advertising. And a weak mode of it. Now Charles is talking search! Search is the most targeted advertising that was ever invented. Search works! Social media- Come on Get real. They can’t even make a dime! And thats not irrelevant Because if it was such effective advertising they would be able to make money off of it! Big Money. Can they make a dime?
“It is not Extremely Important. It is simple advertising”
False. It is opt in advertising… much more targeted and far better received.
“Search works! Social media- Come on Get real.”
Twitter is now a search engine. It provides real time news faster then Google.
“They can’t even make a dime!”
Irrelevant as far as Sirius XM is concerned.
“Because if it was such effective advertising they would be able to make money off of it!”
Their users are. They post ad tweets out to their followers and those ads are VERY expensive because they are so effective. The conversion rates are so high that they demand a high cost.